Y2K: Gen Z Trend

This popular trend has taken over social media and the streets especially led by Gen Z, some of them have not even been born or were not big enough to participate but this generation has adopted it in recent months as if it were theirs. Some celebrities have already adapted it as their personal label such as Bella Hadid, Dua Lipa, Olivia Rodrigo, Rihanna, Justine Skye, and Lourdes Leon who have all worked these references into their wardrobes.

Millennials born in the early 2000’s and who are now adults remember this strong trend where they wore croptops, cardigans, low-rise jeans and mini skirts, scrunchies, bandanas, butterfly skirts, and more. Taking as a reference the style of Britney Spears, Christina Aguilera, Destiny Chid among other celebrities.

Gen Z has been experimenting with the Y2K aesthetics on social media over the last few years and the trend continues to remain strong. On TikTok, #y2kfashion has 337.9m views, and 924k posts on Instagram, while on Pinterest the search for ‘y2k outfits’ saw a 47% YoY increase from 2020.

So, today’s Y2K comeback isn’t only about celebrating nostalgia.

Written by: Gabriela Alvarez