Q & A WITH FASHION BRAND PLAGE

Can you introduce your brand and yourself in a few sentences?

My name is Eunbyul Park and my premium swimsuit brand, PLAGE, means a beach or a seaside with sand in French. It avoids excessive decoration and adorns a minimal and classic design. It is a design that doesn’t draw its beauty from exposed body features. When you put it on, it gives you the comfort of not being wary of the eyes around you and a fit that doesn’t trap your body. With these features and benefits, this swimsuit design can truly help you enjoy the summer season.

What sparked your interest in fashion design?

I believe that fashion design is the most accessible form that allows everyone to easily express themselves. Also, I believe that by one’s fashion, others can come to know their thoughts or stylistic sense, and this is the most interesting part of fashion design. I display who I am through what I wear and tend to take great interest in dressing up with clothes that really suit me.

Can you describe your creative process?

Everything that I come into contact with while I am awake inspires me and I save them in my head. From things like images on social media, the clothes and expression of people I see on the street, or even music that I listened to that day. I try to collect instances that really left an impression on me through my senses. With that, I make an idea sketch using my unique interpretation, complete patterns and go over many sample products to build the exact replica of my desired design to completion.

What is your favourite part of being a designer? What drives you to design?

The fact that I can literally make and show others what I have drawn in my dreams. The fact that there is not a moment to be bored because I dream and make new designs each single time. The reason I am doing is that I can continue on making my unique designs even as I get older. This is the most appealing point for fashion designers.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

The cultural status in Korea is very conservative. It also flows in fashion where it’s not too lenient or generous when it comes to skin exposure. At the same time, there is a psychological sense in which they want to secretly show off the silhouette that only women possess. Our brand looks to focus on these principles and carry out our designs.

What is your favourite part of being a designer? What drives you to design?

The fact that I can literally make and show others what I have drawn in my dreams. The fact that there is not a moment to be bored because I dream and make new designs each single time. The reason I am doing is that I can continue on making my unique designs even as I get older. This is the most appealing point for fashion designers.

How do you find working as a designer where your brand is based? Has the culture/surroundings affected your design aesthetic? Do you feel connected to your home?

The cultural status in Korea is very conservative. It also flows in fashion where it’s not too lenient or generous when it comes to skin exposure. At the same time, there is a psychological sense in which they want to secretly show off the silhouette that only women possess. Our brand looks to focus on these principles and carry out our designs.

Thank you for speaking with us, Eunbyul. We look forward to seeing PLAGE on the VFW runway.

Photos contributed.

plage.shop

@plage_seoul

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